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customer is king kong
In today’s market, where social media is taking over the Internet world, a world where the customer can speak out what they believe in and finally be heard. It’s a world where freedom of speech exists (unless Google decides to blacklist you ‘coz then you’ve had it!) and it’s becoming more and more popular.
People are now searching for other people’s opinion before deciding to purchase something, or before doing business with an organisation, or even to find good holidays (i.e. which country/place is hot this year). Social Media is taking over and I personally think it will keep increasing.
A few years back someone got annoyed with Dell for having poor customer service, and wasn’t getting any results so he decided to set up Dell Hell and became popular because his voice was heard and others could relate as they must have had similar experiences. A community was born! Dell eventually responded to this individual’s cry and sorted out the issue. However, Dell Hell still lives – that’s the effect of Social Media.
A few years ago, the Internet was “controlled” to a certain extent as it wasn’t as easy as it is to set up a website but these days you can join a social networking site and speak your mind and get lots of followers. Time changes. People evolve. The customer was king, but that has now changed to “the customer is king kong” because they can fight back, if they’re not happy.
Customer is King Kong, but can be a Happy King Kong
So keep your customers happy. Make sure your customer service is top notch otherwise your customers will “king kong slap you” and it can affect your business greatly. Imagine, someone googling about your business because they are interested in investing in your company. So they go to Google, type in your business name and hit search. They wait eagerly for the page to load up with anticipation. As the next page finishes loading up, they look at the search results and find a link that says “Don’t do business with such and such”. This person who is searching will obviously click the link because it’s human nature to be curious especially if someone is prompting a warning. So this individual reads the article and decides that they no longer want to do business with this company. This company is now losing sales….
The above is just one scenario of how social media can have an effect on business. Imagine if the above was applied in a positive manner. 
remember, the customer is King Kong!
Customer is King Kong: Summary
Nothing is more powerful than word of mouth because if your product or service is hot, then people will ‘sell’ it to others since it’s benefiting them. By speaking out, others listen and the reason why people listen is because they can relate to each other. Also, once someone starts a conversation, others join in whether it’s positive or negative because people can relate. The feeling of belonging, is something humans long for, hence the existence of communities because people need each other. That’s why people use search engines to see what others have to say.
I will end this by saying that your priority is, keep your customers happy and respond to their needs because the Customer is King Kong!
