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First Facebook went head-to-head against Google Adwords with Facebook Ads, and now they’re striking back against Google Search with their new Open Graph Search Engine. This is huge! As it will combine social media and search marketing; this is SEO on a whole new level.
Before I continue, let me clarify that I don’t think Facebook will be knocking out Google…yet. They have a lot of work to do before they can overtake Google’s advanced search engine. But like always, Facebook never fails to surprise us all.
So let me tell you how this is all going to work!
Webmasters are going to be given two tools by Facebook to index their website for Facebook Search.
- The first tool is going to be a “Like” button to install on their pages so that user can click
- and the second tool is going to be a set of tags that lets webmasters tell Facebook what their website is all about.
So basically, the Facebook search results will be based on the number of “Likes” the website has received and the information in the tags. So what this means is, instead of “links”, the search engine will be based on “likes”. A Social controlled search engine; this is going to be interesting!
Get Your SEO Skills Ready!
So our eyes witnessed what Facebook accomplished with Ads (and successful indeed, they were). So it’s only right to say that their search engine has massive potential to become one of the big boys, especially having Bing powering it.
Now is the time to get in on this since Facebook is giving us the opportunity to improve our search rankings. They are giving these tools away to start utilizing. Like most of the time, SEO campaigns tend to save cash and provide continuous results without needing to continuously work, so why wait?!
My final thoughts regarding Facebook search engine and Facebook SEO are that you need to act now by taking action to optimise your website for Facebook search engine before everyone else clocks on. I’m going to be posting some tips in the near future regarding as I believe it’s going to be huge.
{ 2 comments… read them below or add one }
I believe Facebook is incredibly close to already beating Google in this race – Google is still trying to figure out a social network that will surpass Facebook but I really don’t think it would or ever catch -on.
Right on. It’s more informative and easy to understand. Thanks a lot such a nice guideline.