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Common Keyword Research Mistakes You Need To Avoid
There are several mistakes an digital marketer can carry out which may lead to unfavourable outcomes in terms of directing traffic to their websites and gaining business exposure. We will briefly go through the common keyword research mistakes you need to avoid.
1- Choosing a word which is highly competitive: Just because a word has a large number of searches does not mean that using that word in your website will increase traffic flow! Choosing a highly competitive word means that there are a large number of websites out there also using the same word. If your website is fairly new, the chances are that you won’t have much luck driving traffic to it using these types of keywords. Choosing a keyword which is less competitive will give you a much better chance in appearing higher up in search engine rankings, even if there are less searches for that particular word.
2- Inappropriate keywords: When using a keyword research tool for your campaign, there is a possibility you will lose sight of what you are looking for. When you search for a word in a keyword research tool , most of them bring up other words which can be associated with the word you typed in, but that does not mean that it has the same meaning or that it suits your website and what it is you are promoting. Just because a word has more searches does not mean that using it for your website will increase your profit. You want to find a word that is most relevant to your product or service, this way when people use this word they are most likely seeking your product or service and thus more likely to be willing to spend money on it.
3- Using keyword people do not use: A big mistake that seems apparent in some websites is that they use keywords that users are not likely to search for. Using terms which are unique to your business will work against you especially if you are a new business that is just starting out. It would be a different story if your business/brand is well known then people will be more familiar with your brand and any terms associated with it. You may wish to use a brand name as a keyword for your website, but if people don’t search for that word, how will they ever find you? You need to focus on words or terms that define your product or service. You need to put yourself in the customer’s shoes, if you were looking for your products/services, what words would you choose to search for them? Look for the most obvious words. Keyword research tools are particularly useful to help you in this area.
4- Using single word keywords: Think about it, when you search for something, how often do you use only one word to carry out your search? Unless you are looking for a particular well known brand or website for example eBay or Amazon, the chances are that you will need at least 2 words if not more! So it’s not a good idea basing your keyword research campaign on a single word. Also, single words are a lot more competitive giving you a lower chance of being found by customers.
5- Not spending enough time carrying out your research: Not spending enough time and resources on your keyword research campaign can lead you to achieving nothing! It’s not something that should be rushed. Choosing the right keywords can be the difference between your business making a profit and a loss so don’t you think it’s worth looking into properly? Not enough time spent on your campaign may lead to you choosing keywords that are not popular, that people don’t search for, or choosing words that are highly competitive and so give you a lower chance of success.
